(FILES) This picture taken on March 25, 2024, shows the Meta logo on a smartphone in Mulhouse, eastern France. Meta on Wednesday reported profit of $13.5 billion in the recently ended quarter, beating market expectations and causing the share price to jump. Meta, the parent company of Facebook and Instagram, said revenue in the quarter was $39 billion, some 22 percent higher than the same period a year earlier. (Photo by SEBASTIEN BOZON / AFP)
Seoul, South Korea — South Korea has fined Facebook-parent Meta more than $15 million for illegally collecting sensitive user information from nearly a million people without consent and sharing it with advertisers, the country’s data watchdog said Tuesday.
The firm, which also owns Instagram, ran afoul of laws prohibiting the use of information on political opinions, religious beliefs and people’s sex life unless the individual provides explicit consent, Seoul’s Personal Information Protection Commission added.
Article continues after this advertisementIt added that the tech giant collected sensitive information from around 980,000 domestic users in South Korea through their Facebook profiles.
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This included details about their religious beliefs and whether they are in a same-sex relationship.
Article continues after this advertisementThe watchdog said it had confirmed that such information was provided to advertisers by Meta, with around 4,000 advertisers using it.
Article continues after this advertisementMeta “analyzed user behavior data, including pages liked and ads clicked on Facebook”, to create and implement targeted advertising related to “sensitive themes” such as transgender issues, homosexuality and North Korean defectors, officials said.
Article continues after this advertisementThe commission said Tuesday it had decided to fine Meta 21.6 billion won ($15.6 million).
It added that it “also ordered the company to establish legal grounds for processing sensitive information, implement safety measures, and respond diligently to users’ requests for access to their personal data”.
Article continues after this advertisementThe decision is “significant in that they ensure that foreign operators providing global services must comply with the obligations set forth in (South Korea’s) Protection Act regarding the processing of sensitive information”.
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