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pera7 How to Stage a Viral Fashion Show

On the final night of Paris Fashion Weekpera7, everyone went to Disneyland.

In a scenario that bordered on hallucinatory, Sébastien Meyer and Arnaud Vaillant of the French brand Coperni lured 520 people to Disneyland Paris for their spring 2025 runway show. At nearly 11 p.m. on Tuesday night, Sleeping Beauty Castle, in the heart of the park’s Fantasyland, went up in a fantasia of lights as the backdrop for a procession of Disney-inspired looks that cycled through homages to youthful parkgoers, villains and transformative princesses. Kylie Jenner, the pop princess of cosmetic and cultural metamorphosis, closed the show in a black crinoline ball gown.

At various points, flames shot into the air. There was thunder, lightning and fireworks. At the stroke of midnight, things were just getting started. The fashion crowd had the entire park to themselves until 3 a.m. for the after-party. Three of the marquee rides were open, including Star Wars Hyperspace Mountain.

Even by the most extravagant of fashion show standards, this production stretched the limits.

Coperni for spring 2025: a tailored jacket and one-legged pants; a fringed jacket over a Disney T-shirt and jeans; a body-con dress with hints of Maleficent horns. ImageKylie Jenner brought chic to the Disneyland runway closing the Coperni show in a strapless drop-waist ball gown with embellished opera gloves. Credit...Benoit Tessier/Reuters

Getting several hundred people to a site 40 minutes outside Paris as the denouement of the traditional four-week, four-city, international fashion show circuit was a feat of magic in itself. Many editors, buyers and members of the showgoing population opted out, feeling that they had turned into pumpkins after the Louis Vuitton show, which typically closes Paris Fashion Week.

Those who soldiered on to Coperni submitted to the Disney spirit. A mood somewhere between childlike enchantment and slap-happiness prevailed. Linda Fargo, Bergdorf Goodman’s senior vice president for fashion and store presentation, donned sequined Minnie Mouse ears she had picked up at the hotel gift shop. Eva Chen, Susie Lau and Tina Leung also hit the Minnie Mouse merch. A YouTuber who goes by the name Understitch had spent the entire day at the park and was dressed as Sebastian from “The Little Mermaid.” Several showgoers mistook him for a Disney staffer.

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